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Third Shift


THIRD SHIFT

This launch for a new MillerCoors product competing in the craft brew space used a handcrafted illustration style to match the handcrafted product, and to breakthrough in a very crowed market. Introducing a beer born from passion and late nights at the brewery. “When you love your job, you never work a day in your life.”


The use of screen-printing for wild postings emphasizes a homemade craft feel. Featured in Lurzer’s Archive.

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WHEN YOU LOVE YOUR JOB, YOU NEVER WORK A DAY IN YOUR LIFE.

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