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Redd's Apple Ale


REDD’S APPLE ALE

How do you launch a brand new product asking guys to break out of their routine and try something new? A bold and memorable visual device helps. The result? MillerCoors’ most successful product launch in a decade.


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WELCOME TO #RIPEIDEAS

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Gravity

Sir Isaac Newton was the inspiration for the Redd’s campaign. This digital series expanded on the #ripeideas hashtag with what else his brilliant mind could of come up with.

Hip-hop

Yoga Pants

Selfies

The Internet

Gyros

 

This groundbreaking digital program allowed people to launch real apples at real targets, including real people. All in real time. And it worked.