SMITH & FORGE HARD CIDER

How do you launch a brand to guys who think cider might be too girly, too sweet? We went back to cider’s masculine roots. Results: Smith and Forge rocketed to the number two cider in America six months after it’s launch.

We created an 19th Century spokesman Cornelius, who introduced the brand via :15 television ads, and online video.

SOCIAL MEDIA WITH A 19TH CENTURY SPIN

Smith and Forge’s unique take on social media took an off kilter, anachronistic approach. It was a hit with consumers and award show judges.

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Hattie appeared in a spread in the Sport’s Illustrated swimsuit issue. She’s the bee’s knees – whatever that means.